You Are the Brand

**Let's face it--it's a tough economic world today and there's cutthroat competition. Dive into Adubato's book and get ready to turn a powerful page in life.** Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. *So, what's really in this book for you?* Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies. His sage advice and on-target approach will help readers who: - Feel they have something of value to offer, - Are in a market-driven or aggressive environment in which their name, reputation, and persona hold the keys to their success, - Want their customers to buy products and services again and again, - Feel unappreciated in their current job, - Have recently lost a job or are seeking their first job out of college, - Are trying to get back into the workforce after years of being "out of it."