Warum sich Menschen an Marken binden. Die Steigerung von Kompetenz als Motiv von Markenbindungen

Warum sich Menschen an Marken binden. Die Steigerung von Kompetenz als Motiv von Markenbindungen

Paperback ; Language: German
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Publisher information

  • Publisher: Cuvillier
  • ISBN: 9783869559629
  • Languages: German