Economics, Finance, Business and Management, Business and Management, Management and Management Techniques, Management of Specific Areas
Tourismus-Marketing-Management

Tourismus-Marketing-Management

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Hardback Published on: 01/01/1999; Language: German
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Synopsis

Das Lehr- und Arbeitsbuch gibt Studierenden der Fachrichtung Tourismus sowie dem fortbildungswilligen Praktiker einen guten Einblick in die branchenspezifischen Gegebenheiten, Probleme und Gestaltungsmöglichkeiten des touristischen Marketing.

Publisher information

  • Publisher: De Gruyter
  • ISBN: 9783486245981
  • Number of pages: 844
  • Dimensions: 248 x 178 x 50 mm
  • Weight: 1518g
  • Languages: German