Economics, Finance, Business and Management, Business and Management, Sales and Marketing, Advertising
Three Centuries of French Publicity / Trois Siècles De Publicité En France

Three Centuries of French Publicity / Trois Siècles De Publicité En France

Paperback Published on: 30/04/1992; Language: French
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Synopsis

Advertising bombards us. Whether we view it with professional reverence, personal anonyance or playful fascination, we cannot deny the influence it holds over our daily life. M. Martin, a specialist in media and publicity, paints the first complete history of advertising in France from its gentle first steps to today s mass media battles.

Publisher information

  • Publisher: Odile Jacob
  • ISBN: 9782738101662
  • Number of pages: 432
  • Dimensions: 216 x 140 x 22 mm
  • Languages: French