Economics, Finance, Business and Management, Business and Management, Sales and Marketing, Advertising
The Wizard of Ads

The Wizard of Ads: Turning Words Into Magic and Dreamers Into Millionaires

Paperback Published on: 01/09/1999
£16.99
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Synopsis

Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey.

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:

  • multiply the effectiveness of your advertising
  • understand the tug-of-war between intellect and emotion
  • create totally new concepts from combinations of old ones
  • focus your advertising, your business, and your life.

Publisher information

  • Publisher: Bard Press
  • ISBN: 9781885167293
  • Number of pages: 244
  • Dimensions: 254 x 184 x 17 mm
  • Weight: 428g
  • Languages: English