The Rise of Asian Firms: Strengths and Strategies

Hardback Published on: 14/11/2014
Price: £89.99
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Synopsis

Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets. This book presents a collection of articles that address the strengths and strategies of the rising Asian firms in the process of internationalization and the challenges they face.

Publisher information

  • Publisher: Palgrave Macmillan UK
  • ISBN: 9781137407696
  • Number of pages: 227
  • Dimensions: 223 x 140 x 19 mm
  • Weight: 426g
  • Languages: English