The Relational View of Economics : A New Research Agenda for the Study of Relational Transactions

This book contributes to the development of a relational view of economics. Bringing together experts from various disciplines, it offers an interdisciplinary perspective on the study of relational transactions. In contrast to discrete market transactions as a traditional subject of economic discourse, the book analyses the role of relational transactions in the study of economic phenomena. The contributing authors address topics such as global intra- and inter-company networks, intersectoral stakeholder management, relational contracts, and transcultural management approaches. Accordingly, the book makes an important contribution to an emerging field of research.