Economics, Finance, Business and Management, Business and Management, Sales and Marketing, Market Research
The Power of Customer Misbehavior

The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers

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Hardback Published on: 01/11/2013
£39.99
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In stock
Print on demand - Usually dispatched within 7-10 days
wordery
has a fantastic rating on

Synopsis

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

Publisher information

  • Publisher: Palgrave Macmillan UK
  • ISBN: 9781137348913
  • Number of pages: 192
  • Dimensions: 220 x 149 x 18 mm
  • Weight: 340g
  • Languages: English