Society and Social Sciences, Politics and Government, Comparative Politics
The Political Marketing Game

The Political Marketing Game

Paperback Published on: 29/03/2011
£44.99
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Synopsis

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Publisher information

  • Publisher: Palgrave Macmillan UK
  • ISBN: 9781137516428
  • Number of pages: 259
  • Dimensions: 141 x 217 x 18 mm
  • Weight: 364g
  • Languages: English