Society and Social Sciences, Politics and Government, Comparative Politics
The Political Marketing Game

The Political Marketing Game

Hardback Published on: 29/03/2011
£44.99
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Synopsis

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Publisher information

  • Publisher: Palgrave Macmillan UK
  • ISBN: 9780230537774
  • Number of pages: 259
  • Dimensions: 217 x 144 x 24 mm
  • Weight: 436g
  • Languages: English