The McDonaldization of Society

′This book has been a fabulous success with students because it combines elements of critical social theory, readability... and popular culture′ - Charles Frederick, Jr., Indiana University

One of the most noteworthy and popular sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to today′s readers in a way that few books have been able to do.

Key Features of the new edition:

- brand new chapter examining the Starbucks phenomenon and its relationship to McDonaldization

- updated examples of McDonaldization, including online dating services (e.g. match.com), Viagra, MDMA (ecstasy), text-messaging, Ikea, and megachurches

- an increased focus on globalization, including an examination into the relationship between McDonaldization and the environment