Economics, Finance, Business and Management, Business and Management
The Marketing Blueprint

The Marketing Blueprint

Paperback Published on: 30/03/1993
£28.00
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Synopsis

This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.

Publisher information

  • Publisher: Wiley
  • ISBN: 9780631187158
  • Number of pages: 244
  • Dimensions: 243 x 173 x 19 mm
  • Weight: 482g
  • Languages: English