Economics, Finance, Business and Management, Economics, Political Economy
Targeting Sales Effort

Targeting Sales Effort

Hardback Published on: 02/03/1958
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Synopsis

Introduces a statistical tool for developing information about where people buy with the goal of helping marketers of nationally distributed products target their sales efforts.

Publisher information

  • Publisher: Columbia University Press
  • ISBN: 9780231930208
  • Number of pages: 414
  • Weight: 10g
  • Languages: English