Talking Politics: The Substance of Style from Abe to "W"

If politics as practiced is talk, then how does a political figure-especially an American President-talk politics? If someone can be all style and no substance, is there any actual political substance to style? *Talking Politics* looks at the alpha and omega of presidential image, its highs-Lincoln at Gettysburg-and lows-"W" at any microphone-demystifying the spun mists of political "message" on which an institution like the American presidency has always depended.