Economics, Finance, Business and Management, Finance and Accounting, Finance and the Finance Industry, Banking
Strategisches Bankmanagement

Strategisches Bankmanagement: Ressourcen- Und Marktorientierte Strategien Von Universalbanken

Hardback Published on: 17/05/2000; Language: German
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Synopsis

Schwerpunkt des Werkes ist das strategische Bankmanagement unter integrativem Bezug auf den Ansatz von Porter einerseits und des resource-based view andererseits. Es geht also strategisch um Marktpositionierung und Marktentwicklung von Banken.

Publisher information

  • Publisher: De Gruyter
  • ISBN: 9783486254662
  • Number of pages: 496
  • Dimensions: 234 x 156 x 27 mm
  • Weight: 871g
  • Languages: German