Strategic Management: Issues and Cases

This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field.

• New edition of a highly popular introduction to strategic management.
• Provides a clear framework for understanding the issues in corporate strategy, supported by current case examples.
• Revised to take account of the latest development in the field.
• Now features twelve new cases.
• Includes new chapters on issues relating to the resource-based view of the firm, innovation, learning, and the 'new economy'.
• Includes a new concluding chapter looking at present and future issues in strategic management.
• Continues to combine the latest management concepts with and emphasis on current business applications and implementation.