Economics, Finance, Business and Management, Business and Management, Sales and Marketing
Strategic International Marketing : An Advanced Perspective

Strategic International Marketing : An Advanced Perspective

Paperback Published on: 09/12/2011
£74.99
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Synopsis

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Publisher information

  • Publisher: Bloomsbury Publishing (UK)
  • ISBN: 9780230580244
  • Number of pages: 303
  • Dimensions: 244 x 190 x 19 mm
  • Weight: 656g
  • Languages: English