Economics, Finance, Business and Management, Business and Management, Management and Management Techniques

Strategic Brand Management in the Age of AI and Disruption

Zahid Hussain (editor-in-chief), Mohamad-Noor Salehhuddin Sharipudin (editor-in-chief), Ahmad Albattat (editor-in-chief), Arman Khan (editor-in-chief)

Book Published on: 11/02/2025

£247

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Publisher information

Publisher: IGI Global Scientific Publishing
ISBN: 9798369394618
Languages: English