Social CRM For Dummies, (Custom)

Embrace the world of Social CRM

This book is like having your own personal social media consultant sitting at your desk. Optimize your social media impact without exhausting your resources. Discover how to harness the power of social media for lead generation, systematize your efforts to save time and improve results and launch and track multichannel campaigns from start to finish, while seeing what works and what doesn't with analytics.

• Get keyed up – explore the potential benefits of social CRM and review case studies to see it in action
• Get geared up – write your social media rules of engagement, design an effective system, implement the right technology and train your people well
• Get started now – ten tips for starting out right,staying on track and fine-tuning your system

Open the book and find:

• Social CRM policies and best practices
• Tips for recruiting and rewarding brand advocates
• Ways to automate your social media campaigns
• Steps for calculating your social ROI
• Tips to get your social CRM system up and running