Sales Management : A multinational perspective

Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/sales-management. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.