Economics, Finance, Business and Management, Industry and Industrial Studies, Hospitality and Service Industries
Research Themes for Events

Research Themes for Events

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Hardback Published on: 25/10/2013
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Synopsis

*The first book to cover events management from a research angle
*Includes a number of case studies to provide a well-rounded approach to the subject
*Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology

Publisher information

  • Publisher: CABI
  • ISBN: 9781780642529
  • Number of pages: 192
  • Dimensions: 177 x 248 x 16 mm
  • Weight: 568g
  • Languages: English