Economics, Finance, Business and Management
Produkt-Management Und Marketing-Informationssysteme

Produkt-Management Und Marketing-Informationssysteme: Tatigkeitsbild Und Informationsbedarf Des Produkt-Managers ALS Determinanten Der Ausgestaltung Von Marketing-Informationssystemen

Paperback Published on: 13/10/1975; Language: German
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Synopsis

Based on the author's thesis, presented under the title: Tèatigkeitsbild und Informationsbedarf des Produkt-Managers als Determinanten der Ausgestaltung von Marketing-Informationssystemen.

Publisher information

  • Publisher: Duncker & Humblot
  • ISBN: 9783428034628
  • Number of pages: 407
  • Dimensions: 232 x 156 mm
  • Weight: 5479g
  • Languages: German