Printemps: 150 Years of Elegance

Printemps is where everything associated with fashion is presented, sometimes created, and distributed – items from the famous Primavera studios, which have offered Art Deco works to all since the 1920s; collaborations with Paul Poiret, Pierre Cardin, Christian Lacroix and Karl Lagerfeld, who created the dressing room for the modern woman; windows staged by Nick Knight and Chanel; capsule collections from Victoria Beckham and Manolo Blahnik; posters drawn by Gruau and Philippe Delhomme: the style showcase goes on and on.

The famous motto of Jules Jazulot, the store’s founder, still holds true today: “Every elegant woman is a Printemps customer." Printemps remains the temple of chic for Parisians.