Platform Business Models and Strategies, Vol 1: Co-Creation of Business Value in the Sharing Economy

This book discusses the evolutionary aspects of Web 3.0 on enterprises with an emphasis on the managerial decisions that entrepreneurs must take to advance from the emerging technological markets. In particular, the book invests on startups in introduction and growth phase of their life cycle with a theoretical lens to understand how they use the opportunities of platform economy in value delivery and co-creation. It also sheds light on different aspects of how enterprises deal with complexities and challenges of this new economy and how firms explore, evaluate and exploit the opportunities it presents. Case studies and business models are also provided.