Paris by Design: Inside the City's Visual Identity

Join #1 New York Times bestselling illustrator Aurélia Durand for a vibrant visual tour of Paris to discover how design shapes the city's visual identity.In Paris by Design, Durand offers a bold, contemporary portrait of the French capital in vivid color palettes, graphic compositions, and sharply observed details—capturing everything from monumental architecture to the smallest everyday objects. This richly illustrated volume moves beyond the typical travel guide. Instead of itineraries and maps, you encounter Paris through its visual culture: hand-painted shop signs, métro typography, café chairs, fashion silhouettes, museum facades, market stalls, and neighborhood street life. Each chapter highlights a different facet of the city's creative DNA, showing how history and modernity coexist across districts and design traditions.Durand's perspective is both personal and cultural. As a contemporary illustrator rooted in global visual dialogue, she interprets Paris through a lens that celebrates diversity, movement, and artistic evolution. The result is a book that is current, expressive, and deeply connected to the lived experience of the city.Inside, explore:Iconic landmarks reimagined through bold illustrationThe graphic systems that define public spacesNeighborhood-specific visual identitiesFashion, food, and cultural rituals as design expressionsHidden details that reveal Paris's layered historyWhether you are planning a visit, studying urban design, or seeking creative inspiration, Paris by Design offers a new way of seeing. It demonstrates that cities are constructed not only from stone and steel, but from color, typography, pattern, and human interaction. Part illustrated guide, part cultural portrait, and part design inspiration, this book celebrates Paris as a dynamic ecosystem of visual storytelling. It is a reminder that the world's most iconic city continues to evolve through the creativity of those who inhabit it.