Economics, Finance, Business and Management, Business and Management
New Product Development

New Product Development: Managing and Forecasting for Strategic Success

Paperback Published on: 19/11/1993
£45.00
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Synopsis

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

Publisher information

  • Publisher: Wiley
  • ISBN: 9780471572268
  • Number of pages: 352
  • Dimensions: 265 x 185 x 31 mm
  • Weight: 860g
  • Languages: English