Economics, Finance, Business and Management, Business and Management, Organizational Theory and Behaviour
Media, Organizations and Identity

Media, Organizations and Identity

Paperback Published on: 09/12/2009
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Synopsis

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

Publisher information

  • Publisher: Palgrave Macmillan UK
  • ISBN: 9781349353903
  • Number of pages: 214
  • Dimensions: 216 x 140 x 12 mm
  • Weight: 268g
  • Languages: English