Economics, Finance, Business and Management, Business and Management, Sales and Marketing, Public Relations
Mastering Public Relations

Mastering Public Relations

Paperback Published on: 10/08/2007
£34.99
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Synopsis

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.

Publisher information

  • Publisher: Macmillan Education UK
  • ISBN: 9780230549302
  • Number of pages: 233
  • Dimensions: 159 x 233 x 15 mm
  • Weight: 396g
  • Languages: English