Economics, Finance, Business and Management, Business and Management, Sales and Marketing
Marketing Strategy and Management

Marketing Strategy and Management

Paperback Published on: 05/12/2014
£74.99
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Synopsis

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Publisher information

  • Publisher: Bloomsbury Publishing (UK)
  • ISBN: 9781137025821
  • Number of pages: 560
  • Dimensions: 275 x 216 x 30 mm
  • Weight: 1346g
  • Languages: English