Economics, Finance, Business and Management, Business and Management, Sales and Marketing, Market Research
Marketing Research

Marketing Research

Paperback Published on: 07/01/2000
£43.09
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Synopsis

Appropriate for introductory undergraduate business and marketing courses in Marketing Research.

Constructed around a logical 11-step model or framework for market research activities, the book presents a comprehensive introduction to the basics of market research. This is the only text to integrate SPSS throughout-includes CD-ROM with SPSS tutorial, SPSS Student Edition for Windows, Student assistant, and data sets.

Publisher information

  • Publisher: Pearson Education
  • ISBN: 9780130144119
  • Number of pages: 697
  • Dimensions: 262 x 210 x 32 mm
  • Weight: 1480g
  • Languages: English