Economics, Finance, Business and Management, Business and Management, Sales and Marketing
Marketing for the Non-Profit Sector

Marketing for the Non-Profit Sector

Paperback Published on: 08/04/1992
£15.99
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Synopsis

After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.

Publisher information

  • Publisher: Macmillan Education UK
  • ISBN: 9780333525821
  • Number of pages: 190
  • Dimensions: 216 x 139 x 13 mm
  • Weight: 274g
  • Languages: English