Medicine and Nursing, Medical Study and Revision Guides and Reference Material
Marketing Communications in the Pharmaceutical Industry

Marketing Communications in the Pharmaceutical Industry

Hardback Published on: 30/06/2004
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Synopsis

This book examines the principal elements in the marketing communications process. It is helpful for all those involved in marketing communications in pharmaceutical Industry.

Publisher information

  • Publisher: CRC Press
  • ISBN: 9781870905381
  • Number of pages: 149
  • Dimensions: 241 x 164 x 15 mm
  • Weight: 402g
  • Languages: English