Economics, Finance, Business and Management, Business and Management, Sales and Marketing
Managing Social Media and Consumerism

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

Hardback Published on: 20/09/2013
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Synopsis

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

Publisher information

  • Publisher: Palgrave Macmillan UK
  • ISBN: 9781137281913
  • Number of pages: 259
  • Dimensions: 223 x 138 x 21 mm
  • Weight: 464g
  • Languages: English