Managing Digital Enterprise : Ten Essential Topics

This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field:

Foundation of Digital Enterprise

Technology Foundation and Talent Management for Digital Enterprise

Digital Enterprise Strategy Planning and Implementation

B2C Digital Enterprise: E-tailing

B2C Digital Enterprise: E-Services

B2B Digital Enterprise and Supply Chain

Digital Platforms

Digital Marketing and Advertising

Digital Payment Systems

Mobile Enterprise

Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.