Jugaad Time: Ecologies of Everyday Hacking in India
Hardback Published on: 15/02/2019
Price: £102
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Synopsis
In India, the practice of *jugaad*-finding workarounds or hacks to solve problems-emerged out of subaltern strategies of negotiating poverty, discrimination, and violence but is now celebrated in management literature as a disruptive innovation. In *Jugaad Time* Amit S. Rai explores how jugaad operates within contemporary Indian digital media cultures through the use of the mobile phone. Rai shows that despite being co-opted by capitalism to extract free creative labor from the workforce, jugaad is simultaneously a practice of everyday resistance, as workers and communities employ hacks to oppose corporate, caste, and gender power. Locating the tensions surrounding jugaad-as both premodern and postdigital, innovative and oppressive-Rai maps how jugaad can be used to undermine neoliberal capitalist media ecologies and nationalist politics.
Publisher information
- Publisher: Duke University Press
- ISBN: 9781478001102
- Number of pages: 232
- Dimensions: 160 x 237 x 20 mm
- Weight: 464g
- Languages: English
