Innovation and Export: The Joint Challenge of the Small Company

Hardback Published on: 04/01/2022
Price: £137.95
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Synopsis

The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.

Publisher information

  • Publisher: Wiley
  • ISBN: 9781786306203
  • Number of pages: 192
  • Dimensions: 244 x 158 x 17 mm
  • Weight: 416g
  • Languages: English