Economics, Finance, Business and Management, Business and Management, Business Strategy
Humanistic Marketing

Humanistic Marketing

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Hardback Published on: 19/11/2013
£89.99
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In stock
Print on demand - Usually dispatched within 7-10 days
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Synopsis

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

Publisher information

  • Publisher: Palgrave Macmillan UK
  • ISBN: 9781137353283
  • Number of pages: 284
  • Dimensions: 145 x 223 x 22 mm
  • Weight: 482g
  • Languages: English