Economics, Finance, Business and Management, Business and Management, Sales and Marketing
H2H Marketing

H2H Marketing: The Genesis of Human-to-Human Marketing

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Hardback Published on: 20/07/2023
£119.99
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Synopsis

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

Publisher information

  • Publisher: Springer International Publishing
  • ISBN: 9783031223921
  • Number of pages: 213
  • Dimensions: 235 x 155 x 18 mm
  • Weight: 340g
  • Languages: English