Guide to Management Research Methods

This text shows business students how to conduct reliable research and how to argue the soundness of their research approach.

• A practical introduction to research methods for business students.
• Gives students the ability to conduct reliable research on the basis of empirical field data.
• Takes students through the research process systematically, from the initial definition of a research problem to the final presentation of results.
• Demonstrates the interrelationships between the different stages in a research project.
• Helps students to decide which methods are most appropriate.
• Teaches students to think both critically and creatively about research methods.
• Includes the most up-to-date methods, including use of the Internet and email.
• Supported by real-life examples, cases and practical guidelines.