Economics, Finance, Business and Management, Business and Management, Ownership and Organization of Enterprises, Small Businesses and Self-Employment
Guerrilla Advertising

Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success

Paperback Published on: 08/06/1994
£13.99
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Synopsis

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

Publisher information

  • Publisher: HMH Books
  • ISBN: 9780395687185
  • Number of pages: 283
  • Dimensions: 238 x 162 x 20 mm
  • Weight: 457g
  • Languages: English