Economics, Finance, Business and Management, Business and Management, Sales and Marketing
Green Marketing

Green Marketing: A Case Study of the Sub-Industry in Turkey

Hardback Published on: 29/10/2015
£44.99
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In stock
Print on demand - Usually dispatched within 7-10 days
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Synopsis

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

Publisher information

  • Publisher: Palgrave Macmillan UK
  • ISBN: 9781137535870
  • Number of pages: 153
  • Dimensions: 216 x 140 x 14 mm
  • Weight: 3207g
  • Languages: English