Economics, Finance, Business and Management, Business and Management, Management and Management Techniques, Management of Specific Areas
Global Franchising Operations Management

Global Franchising Operations Management: Cases in International and Emerging Markets Operations

Hardback Published on: 19/04/2012
£61.99
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Synopsis

This is the definitive guide to launching and running global franchise operations.

It will help franchisors and franchisees go global with the winning business model that accounts for 50% of US retail sales. The book presents an unprecedented collection of in-depth cases that highlight the field’s unexplored opportunities, key pitfalls and proven best practices.

Publisher information

  • Publisher: Pearson Education
  • ISBN: 9780132884143
  • Number of pages: 192
  • Dimensions: 235 x 157 x 12 mm
  • Weight: 428g
  • Languages: English