From an Idea to Nike: How Marketing Made Nike a Global Success

***From an Idea to Nike* is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.** Ever wonder how Nike became the athletics empire it is today? *From an Idea to Nike* digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business *run.*- Find out where the name *Nike* came from and how the famous swoosh became the signature logo. - Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) - Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!