Economics, Finance, Business and Management, Business and Management, International Business
Franchising Globally

Franchising Globally: Innovation, Learning and Imitation

Hardback Published on: 31/03/2010
£89.99
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In stock
Print on demand - Usually dispatched within 7-10 days
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has a fantastic rating on

Synopsis

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

Publisher information

  • Publisher: Palgrave Macmillan UK
  • ISBN: 9780230238282
  • Number of pages: 253
  • Dimensions: 225 x 147 x 21 mm
  • Weight: 430g
  • Languages: English