Economics, Finance, Business and Management, Business and Management, Business Strategy
Football and Management

Football and Management: Comparisons Between Sport and Enterprise

Hardback Published on: 14/11/2012
£89.99
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Synopsis

What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.

Publisher information

  • Publisher: Palgrave Macmillan UK
  • ISBN: 9780230391178
  • Number of pages: 286
  • Dimensions: 222 x 143 x 22 mm
  • Weight: 486g
  • Languages: English