Entrepreneurial Motivations: Strategies, Opportunities and Decisions

Entrepreneurship depends on the decisions that people make about how to undertake that process; however, in recent years, entrepreneurship research has focused largely on the environmental characteristics influencing firm founding and the characteristics of entrepreneurial opportunities, ignoring the role of human agency. This book, therefore, focuses on how human motivations influence the entrepreneurial process. It argues that the attributes of people making decisions about the entrepreneurial process influence the decisions that they make. The book particularly investigates whether entrepreneurial role models, social valuation of entrepreneurship, perceived knowledge of entrepreneurial support and barriers to starting a business, entrepreneurial intention, and its determinants are related to entrepreneurial motivation.

Featuring case studies that analyze the motivations that researchers have suggested should influence the entrepreneurial process, this book is beneficial to students, scholars, and practitioners in entrepreneurship.