Economics, Finance, Business and Management, Business and Management, Management and Management Techniques
Driving Demand

Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

Hardback Published on: 21/10/2015
£32.99
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In stock
Print on demand - Usually dispatched within 7-10 days
wordery
has a fantastic rating on

Synopsis

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

Publisher information

  • Publisher: Palgrave Macmillan US
  • ISBN: 9781137526786
  • Number of pages: 204
  • Dimensions: 162 x 243 x 21 mm
  • Weight: 508g
  • Languages: English