The Arts, Performing Arts, Films, Cinema
Doctor Who

Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary

Paperback Published on: 31/12/2013
£45.00
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Synopsis

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

Publisher information

  • Publisher: Palgrave Macmillan UK
  • ISBN: 9781349558933
  • Number of pages: 146
  • Dimensions: 216 x 140 mm
  • Languages: English