The Arts, Performing Arts
Doctor Who

Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary

Hardback Published on: 20/07/2015
£44.99
UK delivery included
In stock
Print on demand - Usually dispatched within 7-10 days
Make and edit your lists in your account
wordery
has a fantastic rating on
In stock
Print on demand - Usually dispatched within 7-10 days
wordery
has a fantastic rating on

Synopsis

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

Publisher information

  • Publisher: Palgrave Macmillan UK
  • ISBN: 9781137463319
  • Number of pages: 146
  • Dimensions: 148 x 224 x 18 mm
  • Weight: 330g
  • Languages: English