Digital Silence: How Kodak invented the future and then hid it

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Synopsis

"The Digital Silence - How Kodak invented the future and then hid it" tells the tragic corporate irony of Eastman Kodak. In 1975, a Kodak engineer named Steven Sasson invented the first digital camera. It was the size of a toaster and took 0.01-megapixel images. When he showed it to executives, they said: "That's cute-but don't tell anyone about it."Business journalist Robert Dean explains why. Kodak made its money on film and developing chemicals (the "razor and blade" model). A camera that didn't need film was a threat to their existence. They suppressed the technology for decades to protect their monopoly."The Digital Silence" describes the slow-motion car crash that followed. When competitors finally released digital cameras, Kodak couldn't catch up. The company that captured the 20th century filed for bankruptcy in 2012. A masterclass in the "Innovator's Dilemma" and the danger of fearing your own invention.

Publisher information

  • Publisher: epubli
  • ISBN: 9783565226030
  • Dimensions: 9 x 210 mm
  • Weight: 379g
  • Languages: English